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Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

The NFL and YouTube are expanding into a huge new program with legendary players and rare and forgotten footage.

YouTube announced a number of new experimental features for Premium subscribers. You can now listen to music videos in higher quality and watch Shorts with picture-in-picture.

Pakistani YouTube star Rajab Butt has avoided jail after promising a judge to upload animal rights videos for a year.

YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025.

YouTuber Matt Carriker is ending his Demolition Ranch channel after a successful 14+ years making content for 11M subscribers.

Most YouTube essays about video games dig into a single popular title. Some bring together a bundle of games to unpack a trend in design or culture. Noah Caldwell-Gervais’s latest critique takes on the entirety of Dragon Age, a long-running, long-winded franchise of fantasy role-playing games. No wonder he needed 6.5 hours.

Dr Disrespect’s viewership numbers have seen a stark fall on both YouTube and Rumble ever since the creator joined the platform.

"YouTube is like golf entertainment adjacent. Those guys are killing it. They found a niche, it's really cool and it serves a purpose for a lot of people." Rory McIlroy prefers re