Android Authority's survey shows a clear discrepancy between Google's claims about unskippable ads on YouTube and what users are seeing.

YouTube ads are now unskippable and can last for several hours, jsut to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium subscriptions.

Google has offered an explanation for why these ads are happening and what users can do about it. Whether the explanation is satisfying?

Google has responded after a YouTube viewer went viral on Reddit showing a 60-minute unskippable ad on a video.

YouTube announced a number of new experimental features for Premium subscribers. You can now listen to music videos in higher quality and watch Shorts with picture-in-picture.

In response, Google has intensified its crackdown on such freeloaders, particularly in 2025, by introducing extreme deterrents like unskippable ads lasting several hours.

Of course, the brand also experiments with adding new features periodically, with the most recent being Jump Ahead. With that said, YouTube is now giving Premium users more perks in the form of experimental features.

Unfortunately, this bundle isn’t an all-in-one Google One and YouTube Premium subscription. Instead, it appears that Google is offering a slight discount on You

Now that Google is largely winning the war against ad blockers, it’s time to remind the company that it’s messing up again in the most annoying way possible. Some users are seeing hour-long unskippable ads on YouTube. No, seriously… an hour. I wouldn’t blame anyone if they resorted to ad blockers after dealing with that sort of nightmare.

Google's significant investment in AI, particularly the Gemini AI, aims to surpass competitors. See why I reiterate my buy rating on GOOG stock.

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.