Adam Zavalis, vice-president of marketing at Asda, is leaving the business at the end of this week to “pursue new opportunities”. Zavalis has been at the business since November 2023. Asda is ...
The impact of How Brands Grow is undeniable but while category entry points are an important tool, the social and fitness ...
From Starbucks looking to appeal to both frequent and lapsed customers and the need for brand trust in challenging times, ...
Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...
We arm you with all the stats you need to tackle the week ahead. Research from the European Association of Communications ...
Marks & Spencer is the UK’s strongest brand for a fourth consecutive year, according to YouGov data, with WhatsApp topping ...
The Louis Vuitton owner credits its “solid” performance in the face of “continuing geopolitical crises”, noting reasons for ...
The technology giant reportedly plans to introduce paid subscriptions offering exclusive features and expanded AI ...
Bloom & Wild is leaning on emotional resonance with a new campaign aimed at driving profitable growth, as the brand backs its ...
Following its ‘Project Turing’ in marketing, Lloyds is looking to scale AI across the business.
Economies are transitioning from the plateau of online growth to adoption of AI, renewables and biotech. With confidence in new tech, investment will grow.
The broadcaster’s AI-powered service aims to cut the cost and complexity of TV ad creation for small- and medium-sized ...
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