OpenAI confirmed it will begin testing ads in ChatGPT, marking a significant shift in how the AI assistant is monetised. The ads will be trialled with free users in the US, appearing in clearly ...
It has a dual meaning. First, AI amplifies intent-centric approaches by parsing content (for instance, through an intent graph), learning from feedback, and proposing tactics based on what people are ...
Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage.
The strategy is already yielding results in the fast-growing AI segment of the market. ByteDance accounted for nearly 13% of ...
In this episode of A Coffee With… Pippa Scaife, director of digital advertising at Sky Media, joins ExchangeWire’s head of ...
Pubstack today (22nd January, 2026) announces a major partnership with Orange Advertising, which has selected Pubstack ONE to power its monetisation infrastructure across Web, In-Stream video, and ...
For OpenAI, the decision is pragmatic and unsurprising. AI at scale is expensive. Most users won’t pay. Competitive pressure ...
In today’s Digest we cover five US publishers suing Google over alleged ad tech manipulation as well as Google appealing a ...
Across attention-powered campaigns in 2025, advertisers saw an average 33% lift in upper-funnel KPIs and a 53% increase in ...
Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...
This week, Apple signalled a notable shift in its AI strategy, confirming a multiyear partnership with Google to use its ...
In a move that surprised no-one, OpenAI has confirmed it will begin testing advertisements in ChatGPT. Ads will be trialed ...
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