It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was ...

TikTok was the top grossing app worldwide for the fourth year in a row and generated more than $3 billion in-app, the only app on the market to reach that ...

Affiliate marketing is one of the well-established kinds of digital marketing that helps app marketers to acquire users for their apps. In essence, affiliate marketing companies serve as a mediator ...

Discover how ChatGPT’s growing app ecosystem is reshaping app discovery and user acquisition for developers and growth teams.

At the outset of 2026, the mission statement for performance marketers seems to be benchmarking the performance of everything that has made it through the filter and fully integrating it into the ...

Discover key influencer marketing companies to boost your product visibility and connect with potential users effectively.

The health and fitness app market market spans a large set of apps, from fitness fanatics looking for the best workout routines, hubs for running communities and meditation guidance, there’s something ...

Sports streaming monetization depends on a platform’s niche and audience geography, with revenue typically driven by advertising and affiliate models. This case study from Adsterra outlines practical ...

Business of Apps is delighted to be collaborating with Branch to feature a selection of episodes from its podcast series, How I Grew This, on the Business of Apps podcast feed. How I Grew This began ...

Wondering what fast-growing GEO to tap into next with your eCommerce project? Studies and our experience point towards Vietnam (VN). This high-reward social commerce market stands out with its ...

ConsultMyApp has announced the launch of APPlyzer 26, the latest evolution of its app store intelligence platform, built to give app marketers clearer, faster insight across Apple Search Ads, ASO, and ...