At least 35 of the nearly 500 data brokers registered in California hid their own deletion instructions from Google.

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a ...

HouseFresh bounced back from losing 91% of its Google traffic. Here’s how it’s pivoting due to affiliate marketing competition and zero-click AI search.

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The ad tech startup Vaudit, founded last year by Mike Hahn, aims to automate the process of campaign reconciliation atop major ad platforms.

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to ...

Sometimes, price can itself be promotional marketing; Reddit is no longer playing nice; and AI scrapers are reshaping the web ...