Sony India, experiencing substantial growth in its gaming sector due to the PlayStation 5's success, is now eyeing India as a ...

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

Keywords are no longer about what it is; they are about helping search engines understand what your content means and the ...

ETBrandEquity.com brings latest siddhartha roy news, views and updates from all top sources for the Indian Marketing & Advertising industry.

A federal judge ruled that Mark Zuckerberg is not personally liable in 25 lawsuits alleging Meta Platforms, his company, ...

Richemont, the owner of Cartier, fell short of profit projections for the first half of the year and expressed caution ...

Finding this balance between efficiency and empathy, automation and personalization, is crucial to developing successful ...

Paramount's streaming business posted an adjusted operating income of $49 million for the quarter, while analysts expected a ...

Swiggy CEO Rohit Kapoor expressed confidence in the company's growth within the quick commerce market despite increasing ...

The elevations align with FCB/SIX India’s strategy to accelerate its expansion and enhance its service portfolios.

Though CID ended in 2018, its memes, like the iconic Daya, ye darwaza tod do, have kept it popular, leading to actors ...

Neuromarketing is transforming how brands connect with consumers in India's rapidly expanding digital market. By leveraging ...