Banner ads are like the virtual billboards of the digital world. You’ve likely seen these rectangular-shaped ads while scrolling through a website or app. Banner ads are considered a cost ...

The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

Late in 1994, when I first noticed HotWired, the original digital offshoot of Wired magazine, what really caught my eye were the banner ads that promised to help the new company monetize its ...

While banner advertising ideally generates immediate sales, its role in building brand recognition makes the ads a useful marketing tool even when Web surfers don't click the banner.

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know it. Sound familiar?

Tweet this Banner X ads are fully responsive, natively served banner ads with real-time personalization that are positioned in the grid of eCommerce product carousels.

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included ...

In some ways, this was inevitable. When ads were confined to banners in the corners of websites, most of us booted up our computers to surf the web for a few hours at a time.

How to Make a Banner With an Embedded URL. While it may take hours to design a great Web banner for your business site, it only takes seconds to turn it into a powerful -- and free -- advertising ...

In a cool new banner ad on Yahoo! Games, Apple makes the webpage dance along with the iPod touch.