Consumers behave in many different ways, and marketers and companies need to understand how consumers make their buying decisions. Decision Heuristics are the kind of internal criteria that consumers ...

Instacart (NASDAQ: CART) today introduced the Consumer Insights Portal (CIP), a new software platform for brands to access ...

In this power-packed Podium webinar, Podium pulls back the curtain on the most comprehensive consumer research of 2025. You’ll discover exactly what’s driving shopper behavior this year, including ...

Demand for passenger car and light truck (PLT) tires in the U.S. remains stable, but there are some shifting consumer ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

A recent survey conducted by global ingredient supplier Prinova indicates that health claims on food and beverage packaging significantly influence consumer purchasing decisions, particularly among ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. This article is more than 3 years old. As US retail sales data start ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...