If you've stepped into a coffeeshop in the last few years, you've probably seen some form of matcha on the menu. Interest in matcha has been steadily on the rise over the last few years — experts ...

Matcha has experienced a surge in popularity in recent months, leading to reports of global shortages and price increases. If you haven't been caught up in the craze, matcha is a powdered version of ...

Hojicha, a roasted Japanese green tea, offers a smooth, toasty flavor and is gaining popularity worldwide. Unlike matcha, hojicha is made from mature tea leaves, roasted for a warm, caramel-like taste ...

Baking delightfully green-hued cakes and desserts using matcha is a fun thing to do, but there are a few key tips you should ...

Just like matcha, it comes from Japan and is also green tea variety, but hojicha not only tastes milder (and slightly ...

The great debate: Do you drink coffee or matcha in the morning? Sixty-six percent of Americans start their morning with coffee each day, per the National Coffee Association, but drinking matcha has ...

NEW ORLEANS (WGNO) — TikTok is buzzing with “matcha men” whisking up bright-green lattes, and we’re here for it – because the reasons to drink matcha go way beyond a few fun reels. In today’s edition ...

Matcha tea is the latest crave in the Indianapolis area and in this month's Taste Test, we detail three of locales that must ...

Jillian Hermanowicz, chief marketing officer at Vibrant Ingredients, Lake Mary, Fla., describes the consumer trends ...