Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Enhance your marketing effectiveness with the right market segmentation strategy. Request a FREE brochure to gain insights on the benefits of market segmentation for your business.

A market segment characteristic that plays a key role in marketing strategies is accessibility. Market segments on the other side of the country are not accessible to a bakery whose marketing ...

What Is Vertical Segmentation?. Segmentation is a marketing technique used by businesses to target a specific type of consumer or section of the marketplace. Horizontal segmentation means selling ...

Segmentation breaks up a market into groups. If you want to clearly see your competitors in the market, segment your market based on benefits. Learn how.

By defining a segment and focusing on the needs of that segment, and aligning products or services with those needs, you have taken steps toward market alignment.

Regardless, market segmentation represents a huge marketing opportunity. And once you implement your marketing plan, your prospecting and business development activities will quickly become easier and ...

As customers explore new experiences, marketers are exploring new segmentation strategies. here's what's happening.

Infiniti Research has announced the completion of their latest study on the target market segmentation strategy for a beverages company.