Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

The most common challenges facing B2B marketers today is knowing who your customers are, understanding what makes them different, and figuring out how you can get them to convert. Most marketers ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Since I joined the working world years ago, I’ve tailored the way I describe my job to whoever asks me “so what do you do for a living?” If the person asking is in the martech industry, for example, ...

Customer engagement in the digital era requires more than just a contact center -- that's why cloud communications company Twilio paid $3.2 billion for the customer data platform (CDP) Segment. With ...