I know the makeup brand Jane Iredale didn’t always use this phrase in its marketing. I know this because I bought a few tubes of face gunk from her line in the early 2010s. It was expensive and the ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

The comedian opens up to PEOPLE about teaming up with e.l.f. Cosmetics for the Y2K-inspired legal parody — and pulls back the curtain on his own pre-show getting ready routine courtesy e.l.f.

Act fast, before it's all gone! It's no secret that when it comes to selling beauty products, Kylie Jenner knows what the heck she is doing. With that, her namesake line, Kylie Cosmetics, just ...

More than 30 years ago the Food and Drug Administration told the cosmetics industry that it could no longer use an artificial color called FD&C Red No. 3, also known as Red Dye No. 3 and Red Dye 3.

When a PEOPLE editor went on set for e.l.f. Cosmetics Super Bowl commercial (alongside some big-name stars) he learned that filming the high-stakes spot can be just as unpredictable as the big game ...

What Happened? Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) jumped 3.1% in the afternoon session after Raymond James reiterated its "Strong Buy" rating on the stock and increased its price ...