Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

The reader echoes a question that comes up frequently: Whom are we trying to reach — and to what end? In fact, Morris’ queries are a stand-in for a more personal concern: Does The Dallas Morning News ...

LOS ANGELES (KABC) -- Across the country demographics are shifting and California is the poster child. In the last 18 years, 109 counties in 22 states went from majority white to majority-minority.

PROVIDENCE – In many ways, the presidential election of 2024 looks a lot like the one in 2016: Donald Trump is the Republican nominee. The Democratic nominee has executive branch experience and is ...

Which audiences are generating revenue for Netflix and the other streamers? Older audiences (Millennials and older) are still the main age group driving revenue across most platforms. Apple TV+ leads ...