If you’ve got a product that you have absolute confidence in and a website that looks good and is user-friendly, it can be somewhat frustrating if your actual sales don’t reflect this positive ...

As it turns out, web copywriting is a contentious issue - peppered with strongly differing views and hotly defended opinions. At this kitchen of contention, it can be hard to distinguish between the ...

This article is written to provide information on copywriting, examples and provide professional copywriting tips to improve your website’s performance, without the cost of hiring a professional web ...

I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into ...

He's presented with a list of links, each one directing him to a product description page telling him why he should buy this funky desk lamp or that ultra-comfy orthopaedic chair. But this isn't ...

An icon in the shape of a lightning bolt. Impact Link As a copywriter who's spent the last seven years focused on what drives sales online, I truly hate seeing businesses make mistakes on their ...

How do you get online visitors to take interest in your products or services? Write about things they care about. Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark ...

Poor web content is the silent killer of online sales leads and revenue generation—silent because the companies publishing poor content do not realize it is substandard. So the very first order of ...

The most effective marketing asset for a freelance copywriter is a professional website. It works 24/7 as a lead-generation ...

Ashlyn Carter is a beacon of hope for every multi passionate entrepreneur out there who dreams of seven-figure success. Before she became a copywriting queen, she spent fourteen years as a ballerina ...