Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with ...

Sazerac, which also owns Fireball and Southern Comfort, is using the Super Bowl to promote its Svedka vodka brand. Svedka has used a robot character named Fembot in past marketing, and the robot ...

Despite televising the least-watched bowl game last year, The CW Network is interested in acquiring more. Disney, through ESPN and ABC, will televise 38 of the 41 major college bowl games and is ...

Forbes contributors publish independent expert analyses and insights. Claudia Alarcón covers food, drinks and travel in places near and far. A thoughtful, well-balanced cheese and charcuterie tray, ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. This voice experience is generated by AI. Learn more. This voice ...

Patriots quarterback Drake Maye, left, and Seahawks quarterback Sam Darnold will both make their first Super Bowl starts. Justin Edmonds, Steph Chambers / Getty Images The Athletic has live reaction ...