Simply called the Phantom Cherry Blossom, it is inspired by "the fleeting beauty of the sakura blooms" — the flowers only last for about a week.

Rolls-Royce has unveiled a one-off car inspired by Japanese cherry blossoms. Commissioned by a client devoted to the Hanami tradition, it celebrates childhood and parenthood memories. To realise the ...

Explore the poetic beauty of the Rolls-Royce Phantom Cherry Blossom, plus other iconic customisations from the luxury ...