Today, Walmart debuted its partnership with the video game platform Roblox; now, players can purchase Walmart goods through an in-game e-commerce hub, Walmart Discovered.

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to ...

Walmart and Roblox have teamed up to provide a service I didn't know anyone needed: letting anyone over the age of 13 browse and buy goods from Walmart via Roblox, which amounts to an Inception ...

Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership deals for its subsidiary, Sam's Club.

Starting this week, Walmart is expanding its partnership with Roblox by allowing teens to buy IRL goods from inside the game's virtual stores.

Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla.

Another big company has made its mark on Roblox. Find out what Walmart is offering with its new pass here!

Walmart Inc. is promoting romance novels on TikTok and enhancing its Roblox offering with augmented reality.

Walmart made some big bets in immersive commerce in 2024, with one of its groundbreaking initiatives being Walmart Discovered, its Roblox experience where players can discover and portal to new spaces ...