The permanent Roblox addition features multiple structures and open-air spaces for Gucci fans to interact and compete in the metaverse.

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users ...

It previously launched an interactive art and fashion-inspired virtual world – the Gucci Garden – on Roblox in May 2021, and it has expanded its offering with Gucci Town.