Roblox is launching a new immersive movie store featuring bundles and characters from iconic movie franchises like Twilight, John Wick, and Saw.

Roblox has been doing this in their own way for a long time, and now, its latest celebrity “endorsement” is dropping today. The celebrity they got? The Weeknd.

Roblox announces a big change that revamps the process of uploading and selling custom content on its Marketplace.