Dive Brief: Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing ...

A 10-year-old Lancashire boy is starring in the world’s first feature-length gamer movie about a Roblox competition. Blackburn native Ilyaan Dar will be in cinemas across the nation this weekend ...