Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in it. “The Co-Worker Game will launch on June 24.

Hey, late-stage capitalism has reached a new and depressing milestone: Digital stores run by real people. Released in 2006, Roblox is a multi-platform multiplayer game that lets players use ...

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job.