"Positioning" is a marketing term that relates to how marketers attempt to create a visual image or a type of identity for a product or brand. Perceptual product positioning involves marketers ...
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ...
Indie creative agency Example has launched a new ‘Culture Practice’ positioning, driven by a number of new hires including Eleven’s Matt Ogilvie, and AnalogFolk’s Chris Loukakis. The announcement: ...
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