Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

Oregon is in the midst of an unprecedented fire emergency. As thousands of acres of fire burns throughout the state, many people have already lost homes and businesses and many more are facing ...

The Federal Communications Commission (FCC) — the regulatory body that oversees communications across a wide variety of media including radio, telephone and the internet — announced that new rules ...

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...

The concept of multichannel marketing to sell their products and services is old hat to direct marketers. It’s a little puzzling then, that many DMers still rely on a single approach to list marketing ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. It’s common knowledge that email marketing has many ...