Those wonderful looping animations we call GIFs are an unlikely story of survival in an age when digital formats come and go like the wind. The lure of the decades-old GIF format has caused people to ...

The way you use GIFs means more than you might realize, according to new research from BYU. When you get a text from a friend, is your immediate reaction to reply with a GIF? Do you know which GIF to ...

Twenty-five years ago Friday, Steve Wilhite invented the GIF file format and bestowed upon the world the perfect vehicle for some of the best memes ever created. It’s more than a picture but not quite ...

GIFs are the lifeblood of the internet, the reason most of us get up in the morning. But they haven’t really gotten better in the past 25 years—until now. Imgur claims to have “reimagined the GIF” by ...

If you've been on the Internet lately, you know you didn't need to watch MTV's Video Music Awards to get a good picture of what happened Sunday night. The "GIF Industrial Complex." provided plenty of ...