“Dying is easy,” the Shakespearean actor Edmund Gwenn said on his deathbed. “Comedy is hard.” Every business communicator who has tried—and failed—to lighten up a presentation by being funny knows ...

When I worked in fund management, we had a rallying cry, “Let’s put the fun in funds.” It was greeted by one of three reactions: a hearty guffaw, silent horror, or nodding heads. After all, investing ...