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This is a preview. Log in through your library . Abstract Figurative language in advertising affects product attitudes positively across contexts. In contrast, the present research demonstrates that ...
https://doi.org/10.5406/amerjpsyc.130.2.0254 • https://www.jstor.org/stable/10.5406/amerjpsyc.130.2.0254 Copy URL Bird, S., Dale, R., Dorr, B., Gibson, B., Joseph ...
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