Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to advertise an olfactory product via a visual medium, and this leads to some unusual outcomes. A game that ...

"I try to treat advertising briefs as creative prompts," said Dirt cofounder ... culminated in the launch of a bespoke perfume. Dirt also has several more projects in the pipeline.

"I try to treat advertising briefs as creative prompts," said Dirt cofounder Daisy Alioto. "Our partnerships are more like streetwear-style collaborations, like Supreme doing a Metrocard ...