Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small-business-friendly ...

The inherent power of running a contest or promotion relates back to the understanding that a social CRM database cannot be built without user involvement. Once strategies are developed to get users ...

Artificial intelligence is changing the way companies are managing their CRM data - and the better the data the more valuable the company.

Enter CRM retargeting—a technique that uses the power of data to help brands design more penetrative ad campaigns.

Companies pour millions into customer relationship management, but most initiatives fail to deliver. Here’s why—and what you can do to raise the odds of success.