ASMR conten t has become hugely popular since the sensation was first described in 2007, with an estimated 500,000 YouTube channels dedicated to it in 2022 (according to ASMR University).

A 17-year-old is helping women sleep through the night with the help of a popular craze known as ASMR.

The first WhispersRed video I watched showed the British redhead brushing another woman's hair. The sounds are key in ASMR videos, so the mic picks up every stroke of the brush through the locks.

A new social media phenomenon is called ASMR --or Autonomous Sensory Meridian Response and for one Houston woman, her ASMR videos have made her a viral sensation.