Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

According to a policy set by the West Virginia Secondary School Activities Commission (SSAC) and approved by the state Board ...

Tom Brady played four seasons in the Big Ten with former coach Lloyd Carr’s Michigan Wolverines, serving as a member of the ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

College football looks different from Tom Brady’s days at Michigan, when the future Hall of Fame quarterback played in an era where athletes couldn’t capitalize off their name, image and likeness.

The Georgia quarterback and tight end will be working with Associated Credit Union, a member-owned financial institution in Georgia.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Alabama track standout Doris Lemngole has signed an NIL deal with On. The four-time national champion now joins On’s ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Opendorse expects the NIL money from collectives to drop from $1.3 billion in 2024-25 down to $227.3 million in 2025-26 and all the way down to $77.9 million by 2028-29.

President Trump's "SAVING COLLEGE SPORTS" executive order may change the landscape of collegiate athletics. Here's what has happened so far: ...

The money folks gave UVA Football coach Tony Elliott $30 million to build a roster for the 2025 season, which is great; but ...