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Nielsen's New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm's panel measurement ...
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Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement
Comscore’s system for measuring national and local household-level TV viewing has been accredited by the Media Rating Council. At a time when measurement companies are scrambling to offer ...
Warc1y
Almost half of programmatic ads do not meet Media Rating Council standard
At a global level, mobile video is the most viewable format, with only 30% of ads not meeting the Media Rating Council (MRC) standard. This rate reduces to around one in five (22.1%) when the ad is ...