From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

Damian Lillard is the ambassador of hip-hop in the NBA. Plenty of dudes in the league can rap, but he's very clearly the best of them. He's got legitimate albums with legendary features attached to them.

Billboard staffers discuss LiAngelo Balls rapid rise in the Hip-Hop world leading with his “Tweaker” track, Drake’s “Fighting Irish Freestyle” & more!

Basketball player LiAngelo Ball's new song "Tweaker" has caught the attention of Boosie Badazz . LiAngelo, who is currently out of commission when it comes to basketball due to a ligament injury, is building buzz as a rapper thanks to his viral hit.

LiAngelo Ball is making waves in both music and sports after he released his latest “Tweaker” on Friday. Performing under the artist name G3, the track is already proving to be a hit as it garnered over four million views on YouTube.