ESPN Chairman Jimmy Pitaro says the new streaming service is "all of ESPN." ESPN's new streaming service is here, offering sports fans a way to view their own personalized version of " SportsCenter ," among other features.

Bob Iger, Disney CEO, and Jimmy Pitaro, ESPN chairman, join CNBC's 'Squawk on the Street' to discuss ESPN's new direct-to-consumer platform, how the success of the app will be measured, and much more.

After years of being asked how it would respond to the streaming explosion, ESPN is finally unveiling a new direct-to-consumer app designed to offer its clearest answer yet to that existential question.

The media giants face the difficult task of winning over roughly 65 million “cord never” households while avoiding linear TV cord-cutting.

Sports and news have been "the last true holdouts" to make the jump to streaming, says Mike Proulx, vice president and research director at Forrester Research, and any streaming service that includes such a concentration of them "is ushering in a kind of last nail in the coffin of legacy TV."

MLB is about to toss a changeup with its media partnerships. Apple TV+ potentially could soon end its union with MLB and Netflix is set to acquire the Home Run Derby, among a myriad of changes, according to Yahoo. Netflix acquiring the summer extravaganza and MLB TV being sold to ESPN for a large payment are reportedly “all but certain.”

WWE premium live events will come to ESPN’s new direct-to-consumer platform in 2026 with ten PLEs, including WrestleMania, being part of the deal. Speaking on The Ringer’s Press Box podcast, ESPN Chairman Jimmy Pitaro was asked about the deal and what fans might be able to expect.

The launch of the ESPN DTC platform and new app is one of the seminal moments in the history of the WorldWide Leader in Sports. But ESPN president Jimmy Pitaro wants to make it clear that there is more to come than what is available at launch.