Interior lighting aimed at reducing motion sickness. Shiny new dashboard and windshield displays. And AI-powered voice assistants paired with abundant infotainment systems to keep you company on long drives.

Hyundai Mobis unveiled the world’s first full-windshield holographic display at the CES 2025 tech trade show, hoping to redefine the future of in-vehicle display technology, the auto parts maker said Thursday.

Hyundai Mobis revealed its Holographic Windshield Display technology, which projects driving information across the windshield specific to drivers' and passengers' needs. The technology was developed with a world-renowned German optical company,

Automakers like Hyundai, BMW, Volvo and Honda pulled out all the stops to showcase their latest advances for in-vehicle experiences at CES, the Consumer Technology Association’s annual trade show of all things tech,

From holographic displays to equipment to read drivers’ brain waves, the automotive industry has brought all its latest gadgets to the CES tech show in Las Vegas. (AP Video: Cassandra Allwood)