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Cracker Barrel co-founder fears new logo, interior changes could hurt company

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across ...

'It looks horrible' | Cracker Barrel unveils new logo as customers question modern rebranding efforts

The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with ...

Cracker Barrel backlash: Americans 'sick of having our culture and heritage stripped from us,’ Starbuck says

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the ...

Hillsdale College compares Cracker Barrel rebrand to vandalizing George Washington statue, in X post

Social media reactions to a logo change for restaurant chain Cracker Barrel had a notable Michigan angle with Hillsdale ...

Critics deride Cracker Barrel’s new logo as ‘sterile,’ ‘soulless’ and ‘woke’

The restaurant chain’s stock tumbled after it unveiled a new look that notably left off the man in overalls and wooden barrel in the old logo.

Cracker Barrel joins Bud Light, Target in branding backfires

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo ...