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News

Tennessee inks deal with Adidas

Yahoo Sports · 21h
Tennessee making the switch back to Adidas from Nike
Tennessee is set to announce later Wednesday that it plans to switch back to Adidas as the school's apparel provider, sources tell ESPN. The Vols have been with Nike for the past 12 years, but that deal will expire in 2026. Tennessee was with Adidas from 1995-2014.
USA TODAY · 34m
What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike
Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.
CBS Sports on MSN · 18h
Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program
In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.
Marketing-Interactive
4h

Nike sues HK star Edison Chen over alleged breach of contract

Nike has filed a lawsuit against Edison Chen, the Hong Kong singer and founder of streetwear brand CLOT, over an alleged ...
Nasdaq3mon

NIKE Vs adidas: Who's Winning the Race in the Athletic ... - Nasdaq

From a valuation perspective, NIKE trades at a forward price-to-sales (P/S) multiple of 2.02X, which is above its 5-year median of 5.63X. adidas is trading at 1.49X, below its 5-year median of ...

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