The exposition’s goal was to encourage design professionals ... artwork and fashions. Zigzag is the name given to the stylized geometric shapes in general. This includes the zig-zag pattern ...

You can spot the zig-zag letters from their zig-zag lines. Let's look at the ‘V’ here. That down up movement makes the zig-zag. ‘W’ is the same, only with more diagonals. Down, up ...