Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims. Set to debut this spring, the line will include ...

Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women ...

In its first year alone, SKIMS sold more than three million products, showcasing the brand’s appeal and demand. The combination of high-quality products and effective marketing strategies helped ...

Kim Kardashian’s new swimwear collection is “bolder than ever.” The collection has already generated significant buzz across social media platforms, with fans eagerly sharing and commenting on the new ...

The new photos were for her SKIMS swim line for spring 2025. In many of the images she was flashing her ample chest in a white wet low-cut bra top. It was if she had entered a one-woman wet white ...

Others, however, argue that it is an example of excessive consumerism and the objectification of women. One fan wrote: "I love skims and this is so awful," with another adding, "This is so beyond ...

Skims took an inventive route to promote the ... activewear industry with best-in-class innovation in service of all women athletes,” according to a statement from Nike.

NikeSKIMS, the first co-created brand between Nike and an external company, launches this spring. Merging Nike’s sport technology with SKIMS’ form-enhancing designs, the collaboration aims to redefine ...

Kim Kardashian posted multiple Instagram stories offering a closer look at the upcoming SKIMS Wedding Shop collection.