Tennis star Serena Williams is serving up a new vegan makeup line “made to move in.” The 23-time Grand Slam champ made several appearances in New Orleans this weekend in support of WYN Beauty, ...

Serena Williams is making her debut in the makeup space with Wyn Beauty, and is telling PEOPLE all about her journey to create 10 products for people like her who are always on the move.

Williams opened up to the outlet about her own beauty journey, including feeling excluded by the beauty industry previously. "When I was traveling 20 years ago, brands didn't offer 40 shades.

Before welcoming Williams as a health advisor, Ritual CEO Katerina Schneider made strides landing the company in 300 Ulta ...

Serena Williams is set to make her mark in the beauty world. The tennis champ, 42, introduces her brand Wyn Beauty (pronounced “win”) with 10 products created with active lifestyles in mind.

Ulta Beauty CEO Sees Demand Cool Across the Board 10 Times Serena Williams Served Beauty, on and off the Court: The Best Hair and Makeup Moments Malbon Creates First Tennis Capsule With Prince ...

Serena Williams may have retired from the game of tennis, but she’s still taking on competitive challenges. The sports star is breaking into the world of cosmetics with Wyn Beauty — a makeup ...

When Serena Williams settled in for a makeover session, she probably didn’t expect her glam team to consist of two very young assistants with their […] ...

Williams announced Wyn (pronounced “win”) Beauty on Thursday, with 91 shades across ten distinct products in the face, lip and eye categories, per the news release.

Serena Williams returned to the US Open and subtly promoted her cosmetics brand, Wyn Beauty, there. The tennis legend wore $192 worth of products over two days and invited influencers to join her.

Supplement company Ritual named Serena Williams as its first women’s health advisor last week. Williams, who stepped away from professional tennis in 2022, will work closely with Ritual, testing and ...

Iconic tennis star Serena Williams' new makeup line, Wyn Beauty, includes foundations, concealers, lipsticks and mascaras — and caters to darker skin tones.