Serena Williams is making her debut in the makeup space with Wyn Beauty, and is telling PEOPLE all about her journey to create 10 products for people like her who are always on the move.

Williams opened up to the outlet about her own beauty journey, including feeling excluded by the beauty industry previously. "When I was traveling 20 years ago, brands didn't offer 40 shades.

Serena Williams is set to make her mark in the beauty world. The tennis champ, 42, introduces her brand Wyn Beauty (pronounced “win”) with 10 products created with active lifestyles in mind.

Ulta Beauty CEO Sees Demand Cool Across the Board 10 Times Serena Williams Served Beauty, on and off the Court: The Best Hair and Makeup Moments Malbon Creates First Tennis Capsule With Prince ...

Tennis star Serena Williams is serving up a new vegan makeup line “made to move in.” The 23-time Grand Slam champ made several appearances in New Orleans this weekend in support of WYN Beauty, ...

Before welcoming Williams as a health advisor, Ritual CEO Katerina Schneider made strides landing the company in 300 Ulta ...

Serena Williams may have retired from the game of tennis, but she’s still taking on competitive challenges. The sports star is breaking into the world of cosmetics with Wyn Beauty — a makeup ...

Tennis GOAT. Mother. Founder. Williams, who calls the court her “red-carpet moment,” speaks to VF about launching her makeup brand Wyn Beauty this week.

Serena Williams spoke with PEOPLE exclusively at the WYN Beauty and Shopify mobile pop-up event in Los Angeles on Friday, April 11, about what she's learned since launching her brand, plus her go ...

Williams captioned the photo, “On my last trip to LA, I had to do my makeup in a rush on the flight. I think it turned out ok. I’ve got a wynning look! @wyn.” ...

Iconic tennis star Serena Williams' new makeup line, Wyn Beauty, includes foundations, concealers, lipsticks and mascaras — and caters to darker skin tones.