In the past few years, more publicity firms have launched performance PR divisions. Here’s what it is and why companies love it.

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

Brands that are doing this right don't use PR to get their message out anymore. Instead, they see it as a way to build relationships at scale. The goal is no longer to reach the most people. It turns ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Getting PR has never been more challenging. Today, both ...