Such sponsorship ... athletes be reclassified as employees, but new cases are likely on the horizon, said Mit Winter, an attorney who specializes in name, image and likeness law: “I do think at ...

While some companies are slashing sponsorships ... actual sponsorships in addition to what an athlete may make with their own account. The sponsorship program began in 2022 by offering sponsorship ...

Like some of its players ... which makes her hopeful that sponsorship opportunities for Black LGBTQ+ female athletes also ...

The deal, reported by The Wall Street Journal, is the richest sponsorship contract to date ... NIL has also created career paths for college athletes, some of whom are building businesses as ...

Since the NCAA's landmark policy shift in 2021, student-athletes can now profit from their personal brands. This is exciting. However, these new opportunities ... shop could sponsor a player ...

This app empowers athletes to take control of their personal brand, connect directly with fans, and create monetization opportunities ... exclusive marketing, sponsorship, and personal branding ...