It’s the Web, right? So it’s supposed to be sticky. Fortunately, there are simple ways to ensure visitors “stick around” your website. Even avoiding pricey add-ons such as corporate videos, your web ...
In the digital age, having a website is an extremely important and valuable way to inform customers of your services. However, it’s not enough to just have a website that looks good—the copy needs to ...
Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Building trust in your brand is a must. In fact, in 2020 a ...
Not getting results from your website even with its fancy design and flashy features? It's time to take a step back and re-examine your website copy. Copy is the unsung hero of websites. All too often ...
When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web content that will negatively impact your site’s ...
Most of us are aware of the golden rule for plain writing on the Web: Keep It Short and Simple (KISS). But there’s no getting around it--at some point you are likely to have a long piece of complex ...
Opinions expressed by Entrepreneur contributors are their own. I recently tried to book an appointment with a physical therapist in my city. Even though this website had pretty photos and a nice ...
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