Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Add Yahoo as a preferred source to see more of our stories on Google. Wacoal has been designing bras for more than 70 years, with plenty of fans who’ve been shopping there for just as long.The brand ...

NEW YORK, May 18, 2021 /PRNewswire/ — Wacoal, the nation’s leading intimate apparel brand, launches a revolutionary fit solution, the mybraFitTM app. The first of its kind, mybraFitTM is a ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

Through 15 years of Fit for the Cure®, Wacoal has proudly raised more than $4 million dollars for Susan G. Komen®, and has educated hundreds of thousands of women about the importance of bra fit, ...

Purchasing a bra can be a highly personal and potentially stressful experience. Even if you’ve been wearing bras forever it can be difficult to find the exact style and support you’re looking for.

Wacoal has been designing bras for more than 70 years, with plenty of fans who’ve been shopping there for just as long.The brand has always been proactive about adopting new technologies and materials ...