Game designers are using AI to change how games are funded, built and brought to life, all while keeping creative ownership ...

As generative AI becomes more prevalent, it will change the way video games are made... but not in the way company CEOs currently predict.

Recent surveys show a growing resistance to generative AI, but gamers will have to fight the trend with their wallets.

David Lumb is a senior reporter covering mobile and gaming spaces. Over the last decade, he's reviewed phones for TechRadar as well as covered tech, gaming, and culture for Engadget, Popular Mechanics ...

As with all creative industries, generative artificial intelligence (AI) has been infiltrating video games. Non-generative AI has been in the industry long before things like ChatGPT became household ...

Sega has decided that now's the time to join the myriad other companies in the games industry adopting artificial intelligence to streamline their development processes. In response to a question ...

Xbox's new CCO and CEO comment on the company's approach to AI in development, reassuring fans that humans are still at the ...

Gen-AI showed up in the year’s biggest releases including game of the year. Gen-AI showed up in the year’s biggest releases including game of the year. is a reporter who covers the business, culture, ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...

Now, Bethesda Game Studios boss Todd Howard, who’s responsible for directing beloved RPGs such as Oblivion, Skyrim and ...

TL;DR: Major tech companies are integrating generative AI to streamline game development, but challenges persist. Ubisoft, Microsoft, and EA use AI tools to boost workflows, yet developers face ...

Big leadership changes at Xbox will no doubt have a rippling effect on the games they create, including their flagship Halo ...