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Under Armour splits with Steph Curry, leaving NBA legend free to find a new business partner

Under Armour and Steph Curry will end their 13-year partnership, effective immediately. Curry Brand is free to find another retail partner. Under Armour plans to focus on what CEO Kevin Plank called ...
The Business Journals

Under Armour splits with its biggest star

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The basketball player has been ...
Yardbarker

Steph Curry's Under Armour Split Just Took a Strange New Turn

The biggest sneaker storyline of the NBA season has been the sudden split between Golden State Warriors point guard Stephen Curry and Under Armour. However, new reporting indicates the breakup had ...
The Grio

Under Armour and Stephen Curry split after 13-year partnership

Athletes do a lot of brand collaborations throughout their careers. However, some brand partnerships feel so natural that it’s hard to imagine a world without them, like Michael Jordan and Nike, or ...