Under Armour has turned its innovation lens onto the ubiquitous backpack. The Baltimore-based sports brand set out to ...

Under Armour, Inc. (NYSE: UA, UAA) plans to release its fourth quarter and full-year fiscal 2025 (ended March 31, 2025) ...

UAA drives sustainable growth through premium innovation, stronger customer loyalty and global expansion, enhancing brand engagement and profitability.

Calling tariffs on imported footwear an “emergency” for U.S. workers and consumers, Under Armour and its biggest shoe rivals ...

Baker admitted that there were some pieces that “fell on the cutting room floor” because they were too far removed from Under Armour’s mission to offer high-performance products.

Analysts have applauded Under Armour’s goal of resetting the brand to a more premium position while narrowing its focus to core products, but said the turnaround could take time. The footwear ...