Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

Every aspiring basketball player with hoop dreams knows Kyrie Irving, whose decade-long career has become integral to NBA ...

At the time of the writing of this article, IShowSpeed is streaming live from Estonia, Lithuania and Latvia. With 27,000 live ...

The NBA Finals going the full seven games provided a significant boost for ABC, which saw its sports viewership increased 17 ...

Load management among star players further affects viewership. In 2023, NBA All-Stars averaged 64.4 games played, compared to 79.2 games two decades earlier in 2003.

Not even the NBA finals could save traditional television as Peacock and Netflix saw a major uptick in viewership.

NBA game viewership across ESPN and ABC is up 16% from last season, according to Nielsen. The 29 game broadcasts are averaging 1,712,000 viewers, compared to 1,469,000 last year.

Viewership of livestreaming channels across Twitch, Kick and more platforms is up 10% from last year, per a new report, indicating a boost to that creator industry following a post-pandemic dip.

It still holds ground in gaming, but, overall, Twitch's growth could be interpreted as stagnant. Thanks to its diversity of content, YouTube continues to dominate with a staggering 14.98 billion ...

The 2024 Lakers-Warriors game peaked with 8.447 million viewers at 10:30 p.m. ET.. Given last year’s desultory viewership numbers for Christmas Day — the 2023 five-game NBA Christmas Day ...