Chinese companies are trying to exploit burgeoning interest in women-focused content without upsetting male customers.

The woman, known as Bian Ruiying, hails from Suzhou in Jiangsu province in southeastern China and boasts 2.9 million followers on Douyin. Recently, she shared her experience cosplaying as Wu Zetian, ...

Traditional gender roles largely prevail in China, and both men and women are under social pressure to play their parts. Chinese women's rights activist Xiong Jing says men are also victims of ...